When someone gets their degree from what ever course they are studying the biggest question they are asked in their life is what do you want to be, so before you leave your course you need to know what opportunities their are for you to take that is related to the subject that you have spent the past 3 years at university to study for. When you leave the university you need to create your portfolio so that no matter what the job may be you will be able to stand a chance against the rest of the competition, whether it is for a advertisement company or a teacher.
If you want to be in a specific job you will need to adjust the way you work and the style you work in so it fits in the the potential company or clients you will work for, so you need to know how to adjust your self to the ideal job you are going for, because you don't want to create your own on take of the Mona Lisa and have it used as a advertisement for a tooth brush, you would want it as a influence for a magazine or a image used on clothing.
When creating the product you need to make it ideal for the company, so if you made a chair for a company you wouldn't make the chair difficult to sit in or impossible to sit in because that will lose your market audience.
http://www.iroonie.com/wp-content/uploads/2010/07/soccer-leather-chair-designs.jpg
The person who created this chair had aimed the target market at male children who like football, and with making it a football it has made the chair more desirable to someone who likes football then someone who just things the sport is ok.
This is a illustration from one of my favourite illustrations, Dan Mumford and he created his work for a specific audience and that audience is more of a horror, dark appeal. The fact he focuses his work on looking more dark and gothic then some other illustrators it opens up different directions for his work to go in such as heavy metal cd covers, rock magazines and horror movies.
If you dont suceed in becoming a illustrator you gain transferable skills that you gained through your studys as wanting to become a illustrator, some of the skills that i can think of that you can use are skills such as, a sharp eye for detail and patients.
When I leave university and get my degree their are jobs such as teacher, freelance illustrator, advertiser, games designer, comic book artist, manga artist, interior designer, fashion illustrator, satire illustrator and many more.
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